How Digital Marketing Tech Tools Support Your Strategy

Take your digital marketing strategy to the next level

07 Oct 2020
digital marketing tech tools

Digital marketing is a broad term used to describe a variety of activities that require the use of online tech tools for marketing purposes. But what exactly are the components of the digital sphere in marketing? And, more importantly, how can you best leverage this practice and the latest generation tools to promote your business?

Read on to learn more about incorporating digital marketing into your strategy together with a shortlist of popular tools.

Social Media Management Solutions

If you have a business, you either already have active social media accounts or plan to. It is useful to be present where your customers are. And customers are online, on social media channels. So it’s important to enhance your SEO rankings, business awareness, and get more authentic interactions with your audience. Digital tools are widely available to help you in the process. Be it to stay active, know who is interested in your content, or to run effective advertising campaigns.

Sprout Social and Hootsuite are very popular tools and are often used to maximize your output on social networks. You can achieve greater visibility, monitor your activities, and produce quality posts in less time.

Paid Media

Your objectives to reach new audiences and generate leads can be achieved by setting up an advertising campaign online. By choosing the right platform, targeting the correct demographic, and creating the right message and visual, your paid media can help you to expand your audience.

You can choose from a variety of ad types depending on your end-goal – from awareness to website traffic, to lead generation. It is equally important to identify the budget that you can dedicate to the campaign. This ensures that the ads have the optimal geo-targeting and duration so that you are neither overspending nor being stretched too thin to make a positive impact. Many platforms have their own ads manager, however, it can sometimes be helpful to use third party tools to prepare the most informed media buying plan.

The tool SpyFu enables you to do competitor research for Pay-Per-Click ads. It can give you information about the estimated monthly spend, the keywords used, and the overall performance of the ad. Using a tool like this will give you an edge over the competition and allow you to create a more well-rounded campaign strategy.


Having an online presence and a well-designed website is not enough for a brand to be visible and searchable. This is essentially the objective behind any online activity, off or on-site. Therefore, having a Search Engine Optimization (SEO) strategy is probably one of the most important investments you can add to your marketing plan. However, applying SEO best practices can be tricky as Google continuously updates its algorithms, the challenge lays in the ability to successfully adapt your tactics to these changes. Moz is a famous tool that offers educational resources that help experts to stay on top of SEO techniques, as well as an all-in-one toolset with all the features needed to ensure SEO success. Using tools like these allows you to track keyword rankings and analyze your site score and visibility.


Our electronic inboxes have become eerily similar to their infamous post office boxes, that is, filled with junk mail. Advertisements, newsletters, and a bunch of other communication material we basically never read nor open. With so much traffic in the email world, your brand must optimize and personalize emails to stand a chance of being viewed. Good email marketing is not only about open rates, click-throughs, and conversions. It is also about offering a certain level of value to ensure that future emails will continue to be opened.

MailChimp is one of these tools that facilitate the efforts of an email marketer. Automating email blasts and implementing A/B testing techniques, in addition to having a selection of ready-to-use templates on hand, are just some of the user-friendly features email marketing tools have. Other helpful items can be reports and data sets to assess the performance of every campaign and improve for the next.


Updates to our skill base are essential to remaining competitive at a personal and at a business level. Whether it is a corporate training, a personal development program, or the curiosity to learn something new, remote learning capacities facilitate all this. Juggling work, personal life, obligations, and education is a challenge, to say the least. In this context, having access to remote learning opportunities is the only way to achieve a balance and retain the motivation to learn.

This is particularly beneficial to lifelong learners. Indeed, several tools are making this possible by offering professional courses, tutorial videos, and even certificates and diplomas. From LinkedIn to Udemy, or some institutions’ websites, there is a vast and interesting selection that is sure to please every learner, team, and corporation.

Why Is Technology Important?

Even though it can sometimes be tough to choose which tools your team would benefit the most from, using technology in different business areas is important. From generating leads, increasing website traffic to reducing repetitive tasks and costs; using the right tools will improve your overall business processes and performance. Feeling overwhelmed or confused about the choice is understandable due to the various options available. You probably will end up using a combination of tools and maybe even try out a few before being sure of those that best fit your needs.

To sum things up, using technology to ameliorate your business’ internal processes and your marketing activities is a way to stay ahead of the curve, to remain relevant in an increasingly competitive and changing world, and to adapt to the lifestyle of your audience